Jake began his career with Northwestern Mutual in 2011 as an intern, and transitioned to running a full-time practice following his graduation from Geneva College. While at Geneva, Jake earned his degree in Business Administration with a concentration in Finance, graduating Magna Cum Laude. In 2014, Jake earned an Executive Certificate in Financial Planning from Duquesne University and his CFP® certification, which reflects a career-long commitment to meeting the ever-changing financial needs of clients.

Jake is passionate about helping people to plan for the present and the future by carefully creating a financial plan designed to achieve their goals. Striving to deliver the highest level of financial planning, Jake has earned his FINRA Series 7 and 66 licenses. He is also licensed in life, accident and health.



Jake G McCracken, CFP®

Wealth Management Advisor


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